OK the lists from 2011 are being published

Here is the good – top virals of 2011 from Ad Age here

The bad from eConsultancy here

And to end the year with more research that shows our dearly beloved Marketers don’t get social media (or maybe don’t get their audience) all here

I am sure there will be more lists to come.

Truth is

1. Clever creative works whatever the channel – The Good

2. The bad – don’t patronise the audience or try to lie

3. Marketers  - well 2012 maybe your worse yet. Clients are waking up to the public and starting to realise maybe marketing has to change, just like the rest of many industries.

Just think about it, you wouldn’t be planning to open up a shop selling cameras next year would you? Maybe you shouldn’t be trying to set a marketing campaign using the usual next year either

Have a great Christmas and here is to some refreshing new thinking for 2012