This week “Fi Bendall’s” interview on TEX (Telstra Exchange) Digital People View Point was published.

Question & Answers with Telstra

Kristen Boschma (@kristen_boschma) was fun to work with on this. Each day a different question in my email box and it was good to quick fire daily responses.

The following questions were put to me

Question 1
Are there any social media sceptics left? If you met one, what would you say to them to convince them of social media’s awesomeness?

Question 2
What are some of the obvious mistakes you see companies make in embarking on a digital program? (you don’t have to name names - just speak generally if you wish).

Question 3
If you were designing a digital program for a secondary school, what skills and tools would you include as mandatory subjects in the curriculum?

Question 4
What’s the ROI on a social media program? Many companies are being asked to devote people and technology to a communication method that may not return any revenue. Is there another way to look at it and measure return on investment?

Question 5 (last one!)

President Obama’s campaign has been held up as revolutionary in political and digital circles. Is there any digital or social advice you would give to any of the Australian political parties currently campaigning?

All the answers are here

http://exchange.telstra.com.au/2010/08/31/digital-people-fi-bendall/