Business Strategy
Readiness awareness, strategy, commercial planning, building and proving the business case of developing business through digital channels, across B2C and B2B markets, including both e-commerce transactional and branded propositions via online, broadcast and mobile.

Digital Research
In-depth research into markets, methodologies and consumer behaviour. Providing Social & Digital Eco-system surveys that are actionable on.

Marketing Strategy
Strategic marketing planning, channel potential mapping with commercial insights to deliver cost of acquisition insights and benchmarking ROI from marketing.

Social Media

We are all still learning what the impact of social media and human networks is. Bendalls have a high degree of specialism, working with behavioural psychologists to deliver social media strategies, social media content creation, implementation and social search optimisation that is relevant and that work and are aligned to business outcomes.

Advocacy
Part of the social media landscape, with behavioural psychology techniques, we can identify influencers, most importantly we can identify influencers who have a high propensity to advocate. We work within the field of advocacy in a number of ways, including advocacy panels, advocacy adoption and advocacy recognition programs. This work covers both consumers and staff advocacy aspects, with access to economic and behavioural psychologists who support an academic standards and integration program on advocacy identification and process, that enables social CRM programs.

Online Consumer Relations
Meet the media: the blogger! Written word, online terminology, online media list identification; blog media list construction; blogger engagement; corporate blog strategy; post back strategy (joining in with online conversations), search optimisation and distribution, are all key parts of the suite of online consumer relations and the new realm of social media that the team at Bendalls embrace.

Word of Mouth Monitoring & Analysis
Do you know what they are saying about you and where they are saying it? You should! Using a number of analytic tools matched with the ability to analyse what these online conversations mean to yourself and your competitors this forms a key part of the online environment today. It offers a wealth of research and understanding into perceptions of your organisation and that of your competitors. We have devised a listening post system that enables your organisation not only to listen but actually understand and act on those findings. Listening and monitoring is one thing, knowing what to do about it, is where we offer a differential.

Project Management
Supplier neutral we work with multi-disciplined teams and agencies to keep the strategy on brief and to timeline.

Collaboration
Our model & network enables you access to some of the best of breed thinkers in the new economy that digital has provided. Uniquely, not campaign or marketing led, but business led – to integrate these new platforms and technologies into your business.