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Bendalls Group

P: 02 8415 9999

E: info@bendalls.com.au

Speaking topics

1. The digital economy: Innovation won’t kill your business unless you let it

With so many digital options available to companies that help to improve functionality and profitability it is essential to see the opportunities as well as risks.

In this session Fi Bendall will explain the positives that can come from embracing digital while outlining the risks and how these can be managed and avoided.  She will share her approaches to ensuring a digital program is implemented from top down in a well researched strategic way.

Fi will discuss how companies can conduct potential mapping with commercial insights to deliver cost of acquisition and benchmarking ROI from digital. This is a practical session will shed light on the new digital economy and the opportunities for business.

2. Social media and digital business for the C-Suite

When it comes to digital and social media, the C-Suite has a lot to learn. Fi will explain that digital technologies offer the potential to streamline many business processes, as well as improve customer and supplier interactions. It is quickly becoming a crucial part of the business function that the C-Suite need to have a firm grasp on in order to capitalise on opportunities.

In this session Fi Bendall will explain that organisations who are not embracing digital are falling behind those that were quick to take up these new technologies. She will help enhance the audience’s knowledge, understanding and skill set and will explain specific steps the C-Suite can follow to avoid missing out on digital opportunities for their organisation.

3. Influencers in complex networks

Rather than thinking about how much money can be made from social media, organisations should be concentrating on how much influence can be gained.

Fi Bendall will explain that through the use of digital and social media, organisations can build a network of influencers that help generate sales for an organisation through a system not unlike traditional referrals. Sometimes these people are existing customers, some are members of an organisations’ target market who influence their peers and others operate complementary businesses and share their customers.

Through engaging influencers within social media, organisations can quickly increase the success rate of their social media efforts by tapping into their expansive and established social networks. When influencers talk positively about an organisation, product or service the word quickly spreads and is most importantly, taken notice of. Individuals are more likely to listen to recommendations from people they have a relationship with and who they respect rather than advertising messages. This makes the role of social media and its influencers extremely important.

In this session Fi will explain that by tapping into the influencers within social media networks organisations have the ability to generate large volumes of business for an organisation. She will explain that it is important to start taking note of social media and start capitalising on the realms of influence and opportunities that exist.

Other topics Fi can speak on include:

• A number of business and not-for-profit case studies.
• Who are digital natives?
• Process and change for the digital economy
• Facebook and Twitter – The big yawn of social media
• Social CRM – do you get it?
• Everything the modern day CEO needs to know about digital media
• Digital and social media – The stuff they are not telling the C-Suite
• Providing the right skills enablement for your people in the Digital economy
• Digitising your business for tomorrows world.

Speaking experience

Fi has spoken at a number of high profile conferences with some of her more recent experience including:

• ACSA 2010
• ADMA
• AIMIA
• Connect Now
• Online Retail
• American Chamber of Commerce
• Hargraves Institute
• Social Media in Fertility Management
• OMD London
• Closed Network Group
• Incentive & Loyalty Marketing
• NSW Small Business Week