The Board

Bendalls is lead by a very experienced, expert team.

Fi Bendall_HR.pdf

Fi Bendall

Chief Executive Officer

Fi is Westpac / AFR 2015 100 Women of Influence, described by CEO Magazine as the CEO's Secret Weapon she is one of Australia's most respected thought leaders in the digital space. As an expert and pioneer in digital strategy and with over 23 years experience in the digital / tech sector over three continents, Europe, USA and Oceania; Fi has a depth of understanding unique to Australia.

After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she built, from concept to inception, an international B2B gaming portal. Today she leads Bendalls Group working with blue chip organisations in Australia from financial services, to retail to FMCG and B2B. She is a recognised and well-regarded speaker having spoken at a wide range of international conferences and an incumbent specialist speaker to the highly regarded CEO Circle.

Fi is an Advisory Board Member of the First 5000 Group. Founder and Board Director of Generosity, Advisory Board Member of Ausmumpreneurs.


Frank Brown

Non-Executive Director

Frank has deep global expertise in building media & digital disruptive businesses, (TV, online, mobile, tech). Exec leadership, board roles & advisory in both Private Sector (inc. international roles at Viacom, MTV, Nickelodeon, Brand New Media, I-Pop Networks) and Public Sector (inc Singapore National Govt boards for Economic Development, Tourism, Infocomm Devt, Media Devt, & Education).

Founder/CEO is a first of its kind, global online video-on-demand tv channel, dedicated to all aspects of wine knowledge and enjoyment. After raising capital in second half 2014, the required technology, channel site and content production were developed and the channel launched in April 2015. Now accessible worldwide on any internet connected device at aims to be the largest and most comprehensive originator and aggregator of wine video content in the world.

Board Member
brand new media - BNM is a leading international OTT online video channel & content production/content marketing company, with offices in Australia, Asia, US & Europe and production studios in Sydney, Melbourne, Brisbane, Singapore, Manila and Los Angeles.

Generator Media Ventures
Board level leadership, Advisory, Investment & Representation, at all stages of growth from start-up to large corporate, in media, digital media and tech.

GMV projects include:

  • strategy and operational advisory services to some of Asia's largest & leading media companies
  • video content streaming & download technologies for media, mobile, telco and retail companies
  • advisory & representation roles for retail of Hollywood and other movie content in Asia Pacific
  • seed capitalising SocietyOne, now Australia Pacific's leading peer-peer social lending platform
  • launch & successful exit of equity ownership of Singapore's leading nightclub/restaurant group
  • survival, turn-around & successful exit of equity ownership of oil spill technology company

Current & recent board positions include:-

  • Director, Brand New Media, branded OTT/IPTV channels (health, food, fashion, sport, retail, etc) & branded online video content partnerships with client brands
  • Director, TRC Technology Group, digital remittance & international currency payments platform
  • Chairman, CI Agent Solutions, technology for oil spill prevention and/or cure
  • Chairman, i-Pop Networks, which became Southeast Asia's leading mobile content provider


Duncan Bendall

Commercial Director

Duncan started his career in advertising with Clemenger BBDO in Sydney and McCann Erickson, London, working on technology accounts. He went on to move into ambient media before returning from the UK to Sydney ten years ago.

Having spent his initial 4 years with media corporate trading giant, Active International as National Commercial Manger, he moved to a boutique management consultancy, Bendalls Group as Commercial Director.

In this role Duncan is working on digital transformation strategies, digital marketing strategies and social media strategies that deliver financial outcomes for a range of companies from brands such as ANZ Bank, Westpac Group, MTAA Super, Microsoft, Willow, Macquarie University Hospital, Origin Energy, La Porchetta, to more regulated government markets with both state governments of NSW and Victoria.


Mark Davies

Executive Advisor UK

Mark was part of the Founder team at Betfair, which means he's annoyed a lot of Australians over the years; and a lot of English people too, for that matter. But in the process he helped build one of the few iconic web businesses to come out of the UK, and create a company which gave seed investors a 132x return and is currently valued on the LSE at over £1bn.

Now, he runs his own strategic communications agency in London, Camberton, advising on media and government issues. Before Betfair, he was at the BBC for five years, and continues to appear on the box occasionally reviewing newspapers and giving views about one thing or another. He's a non-exec director at RateSetter, a company seeking to do for finance what Betfair did for betting, and Probability plc, and is an investor in a host of early-stage businesses.

He still graces the football pitch once a week throughout the year, despite the fact that he started slow and has got slower. Form is temporary though, as he keeps reminding us.