The Team


Fi Bendall

Chief Executive Officer

Fi is Westpac / AFR 2015 100 Women of Influence, described by CEO Magazine as the CEO's Secret Weapon she is one of Australia's most respected thought leaders in the digital space. As an expert and pioneer in digital strategy and with over 23 years experience in the digital / tech sector over three continents, Europe, USA and Oceania; Fi has a depth of understanding unique to Australia.

After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she built, from concept to inception, an international B2B gaming portal. Today she leads Bendalls Group working with blue chip organisations in Australia from financial services, to retail to FMCG and B2B. She is a recognised and well-regarded speaker having spoken at a wide range of international conferences and an incumbent specialist speaker to the highly regarded CEO Circle.

Fi is an Advisory Board Member of the First 5000 Group. Founder and Board Director of Generosity, Advisory Board Member of Ausmumpreneurs.


Frank Brown

Non-Executive Director

Frank has deep global expertise in building media & digital disruptive businesses, (TV, online, mobile, tech). His executive leadership, board & advisory roles are across both Private Sector (inc. international roles at Viacom, MTV, Nickelodeon, Brand New Media, I-Pop Networks) and Public Sector (inc. Singapore National Govt boards for Economic Development, Tourism, Infocomm Devt, Media Devt, & Education).

Frank is currently Founder/CEO of (a first of its kind, global online video-on-demand TV channel, dedicated to all aspects of wine knowledge and enjoyment), Board Member of BNM (a leading international OTT online video channel & content production/ content marketing company) and Founder/CEO of Generator Media Ventures (an investment/advisory company, specialising in media, digital media and media technologies).

Current & recent board positions include:

  • Director, Brand New Media
  • Director, TRC Technology Group
  • Chairman, CI Agent Solutions
  • Chairman, i-Pop Networks

At play Frank has an incredible assortment of very cool collectables including a US MTV Moon Man and, as seen here, a very special guitar signed by Carlos Santana.

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Duncan Bendall

Commercial Director

Duncan started in advertising with Clemenger BBDO in Sydney and McCann Erickson, London, working on technology accounts. He went on to move into ambient media before returning from the UK to Sydney ten years ago.

Having spent his initial 4 years with media corporate trading giant, Active International as National Commercial Manager, he moved to a boutique management consultancy, Bendalls Group as Commercial Director.

In this role Duncan is working on digital transformation strategies, digital marketing strategies and social media strategies that deliver financial outcomes for a range of companies from brands such as ANZ Bank, Westpac Group, MTAA Super, Microsoft, Willow, Macquarie University Hospital, Origin Energy, La Porchetta, to more regulated government markets with both state governments of NSW and Victoria.

At play it is no secret that hockey has been Duncan’s passion since school involved in all levels of the game including representative both in Australia & England.

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Anthony Mansour

Director of Mobile | Head of Production

Recognised as a leading expert, speaker and contributor to the mobile industry, Anthony has built a 20 year career by successfully defining strategy and pioneering innovation for emerging digital industries including video games, ‘dotcom’ and mobile.

Having worked for and consulted with major Telco’s, content providers, agencies, publishers, media companies, production houses, retailers, universities and technology companies in both Australia and overseas, Anthony has built up an invaluable amount of experience and insight to the ever changing digital media landscape.

Anthony has established a reputation focused on connecting life's experiences via the ever-broadening mobile and social media world in which we live. Anthony's strategic insights and vision to deliver unique perspectives, with his tactical understanding of this emerging paradigm - providing innovative ideas and the development of sound commercial solutions for a wide range of industries.

At play Anthony’s enthusiasm is well known as true gamer who worked in the video games industry for many years.


Leah Yiannis

Creative / Art Director

Leah is an expert graphic designer specialising in corporate ID, logo design/branding, direct marketing and online graphics. Experienced in a range of services from concept to creation across a breadth of media from print to online design she has worked with such clients as Telstra, Commonwealth Bank, Mercedes Benz, Toyota, Shering Plough, Bayer Pharmaceuticals, McDonald’s Restaurants just to name a few.

At play, when Leah finds time for herself, she indulges in her interest of all things photography.


Eva Lengyelova

Executive Assistant & Office Manager

Having graduated with a Masters degree in Molecular Biology and the ability to fluently speak 5 languages Eva has an attention for detail and ability to produce results. Her strong experience in research and a natural understanding of digital combines to bring valuable insights and expertise.

At play Eva maintains a strong passion for science, research, biology as well as a motivation to keep learning and improving herself.