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We’ve been living in a social world for more than a decade now but plenty of people, and businesses, still seem to be getting basic things wrong. Here’s a 10-point refresher on some of the things you should definitely not be doing on social media, with examples of how it can all go terribly (or […]
Even if you’re not a member of the Dollar Shave Club, you probably recall the stir the brand made when it launched its product with a very clever and funny video on YouTube. That was five years ago and Dollar Shave Club is still delivering razors to customers around the world. In fact, one of […]
One of the great things about the internet is that you can learn so much while spending so little money—which is perfect for small business owners short on cash. As any SME operator will tell you, keeping yourself and your staff skilled and up to date can be difficult, but there are resources out there […]
Just as many of us think we finally have a grasp on the wonders and mysteries of millennials, along comes a new lot to baffle and amuse the older generations: Generation Z. This is the generation born from about 1995 onwards, generally defined as the demographic cohort of five years of age to about 20. […]