We are really good at helping you to unlearn and re-think in the age of digital disruption.



Our expertise in digital strategy has had a positive effect on some of Australia’s best known companies. Read their stories and feedback.


Case Studies

Services include research Digital strategy, Word of Mouth Monitoring & Analysis, Marketing Strategy, Social Media, Online Consumer Relations, and more...

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B the Change

Latest Thoughts

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A Thriving Business

A Thriving Business I attended the launch of David Koche’s new SME business play last week. It is a joint venture between Perry Smith’s Brand New Media business and David Koche’s Pinstripe Media business. I was pretty intrigued as Koche’s Business Builders is well known and I was interested to see how this differed and […]

Source http://www.laurentbrouat.com/wp-content/uploads/2009/07/Purple-Cow.jpg

Vision for Australia – Be a Purple Cow

Originally published by Fi Bendall at http://first5000.com.au/blog/embracing-purple-cow-vision-australia Corporate Australia is in need of a complete overhaul. As part of the ‘A Vision for Australia” consultation, Fi Bendall shares her thoughts on improving the nation through digital disruption. Leading from a professional basis I have a vision stronger than ever. I would like Corporate Australia to break […]


Strategic Principles for Businesses Operating in a Digital Disruptive Economy

Digital technologies date back to 1980’s / 1990’s, this is not new, what is new is how technology is being deployed. The big change is data and information is readily available, trade secrets and proprietary information is hard to keep private. Algorithms crunch data, smart phones, cloud computing, the Internet of Things, actually makes information […]

Social media has digitised food of all thing

Food is a social activity and since the advent of social media, food photography, food blogging, recipes, the rise of the celebrity chef, the spoofs, the huge volume of content has delivered some specific observations of the online environment and our passion about food. Taking photos and posting on social media of us eating food is second to the traditional selfie!

What our clients say about us

Read about the positive effect Bendalls had on their business. Read more testimonials

  • Grace Fodor
    We have worked with Bendall’s for sometime in the Australian market. It is clear that they are one of a few people that really understand digital and the business returns it can deliver. Their focused approach and drive and determination to enable their clients to understand and take the advantages of digital channels within an organisation, not just within the remit of marketing, is a clear asset to any company wanting to succeed in today’s market.
    Grace Fodor / CEO, Jemma Kidd Make Up
  • Heather Turner
    Bendall’s track record with our company speaks for itself, the International Gaming Portal, ATEOnline is award winning and in our 2006 survey voted as one of the most valuable resources our company offers. They established a very good product that is continuing to receive great reviews. They conceptualized a new channel through digital for us that delivered tangible business back to ATE and delivered an exacting and specific digital strategy that was visionary, creative and most importantly gave us ROI. Bendall’s has the utmost respect.
    Heather Turner / Marketing Manager, ATE
  • Anne Jamieson
    Fiona is knowledgeable about all digital delivery platforms and has worked in most of them. She also knows a lot about the gambling industry both on and offline. That knowledge combined with her drive and enthusiasm for everything she does makes her a very successful business developer and a good person to work with
    Anne Jamieson / S J and Partners LLP