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Your digital c-suite: Do you need a digital-specific executive in your business?

Department store David Jones recently announced it was creating a new digital executive role so it could better handle its transition into becoming an omni-channel retailer. While some would argue DJs should have done this years ago, what are the benefits of creating digital-specific roles in a business now? Shouldn’t it be a given that […]

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Your mission this week: go screw something up

It goes against common sense, but there’s a global movement telling us it’s okay to make mistakes and talk about them, especially in the name of entrepreneurialism. FuckUp Nights is a global phenomenon that encourages entrepreneurs of all kinds to talk openly about their mistakes and screw-ups as a way of sharing the pain as […]

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Facebook’s latest News Feed tweak puts content on notice

Facebook is an important part of the marketing strategy for most small businesses. For many, it forms the most timely and costly digital aspect aside from the business website. In recent times it’s become the primary social media channel for reach and engagement, however, fresh changes to the News Feed feature has left many businesses […]

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How to make Facebook Live work for your business

Facebook Live is an exciting new way for your business to connect and engage with your audience. It is a live video streaming function within the Facebook app. It was launched about a year ago, and rolled out firstly to select users such as celebrities. In the past few months it has been made more […]