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Latest Thoughts


Tech doesn’t stay still, neither should you

By Fi Bendall What’s exciting and scary about technology and digital transformation is that it’s a never-ending work in progress: stop and admire what you’ve done today and you can be sure your competition will have caught up and passed you by tomorrow. That’s why big tech companies like Amazon, Google, Facebook and Apple are […]


The Complicated Legacy of Yahoo Chief Marissa Mayer

What did Marissa Mayer achieve in 5 years at Yahoo, and what has she left behind? Asks Fi Bendall. “As hard as the job was, she didn’t get a break. If she were an ugly man, she’d be a hero.” That’s how one associate assessed Marissa Mayer’s time as the chief executive of the once-iconic […]


Keeping Faith with the Humanitarian Vision of Bill & Melinda Gates

When the world appears to be a horrible place it’s important to take comfort in the optimism of the likes of Bill and Melinda Gates, writes Fi Bendall. With all the horrible things happening in the world, it’s sometimes hard to find a silver lining. That’s why it’s so reassuring to look to the optimism […]


CEOs are human too

Recent events involving Alan Joyce, and Travis Kalanick remind us that CEOs are still human beings, writes Fi Bendall. Last month Qantas CEO Alan Joyce suffered the indignity of a meringue pie to the face from a disgruntled activist, while this week Uber’s under-fire CEO Travis Kalanick lost his mother in a boating accident. These two very […]