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How a clever YouTube video set this business on the path to riches

Even if you’re not a member of the Dollar Shave Club, you probably recall the stir the brand made when it launched its product with a very clever and funny video on YouTube. That was five years ago and Dollar Shave Club is still delivering razors to customers around the world. In fact, one of […]

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Five great learning resources for SMEs that won’t bust the budget

One of the great things about the internet is that you can learn so much while spending so little money—which is perfect for small business owners short on cash. As any SME operator will tell you, keeping yourself and your staff skilled and up to date can be difficult, but there are resources out there […]

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Gen Z: Four things you need to know about marketing to the first truly digital generation

Just as many of us think we finally have a grasp on the wonders and mysteries of millennials, along comes a new lot to baffle and amuse the older generations: Generation Z. This is the generation born from about 1995 onwards, generally defined as the demographic cohort of five years of age to about 20. […]

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Four Google resources every SME should know about

It is almost impossible these days to run a small business without an online presence of some sort. And it is almost impossible to have an effective online presence without at least a little knowledge of how to use the many tools Google puts at the disposal of businesses. A business owner who learns to […]