We are really good at helping you to unlearn and re-think in the age of digital disruption.



Our expertise in digital strategy has had a positive effect on some of Australia’s best known companies. Read their stories and feedback.


Case Studies

Services include research Digital strategy, Word of Mouth Monitoring & Analysis, Marketing Strategy, Social Media, Online Consumer Relations, and more...

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B the Change

Latest Thoughts


Friends with benefits or the untapped long tail of social influence

On many occasions I have continued to prompt, push and advocate that social media influence is not really “likes”, nor is it cute marketing campaigns to drive Facebook traffic. The true commercial benefit of social media is the power of the recommendation. This week a report on social media from McKinsey Europe confirms this and […]

source: http://www.printwand.com/blog/media/2012/07/customer-satisfaction-1.jpg

Your customer experience is your customer experience, dummy!

What the customer experiences when dealing or buying from you is the definition of your brand, your company and your product, so why do so many people have an issue getting their heads around this? One of the first industries to have customer experience exposed on social media and dissected and at times destroyed is […]

Successful business graph with red shaded arrow.

A Thriving Business

A Thriving Business I attended the launch of David Koche’s new SME business play last week. It is a joint venture between Perry Smith’s Brand New Media business and David Koche’s Pinstripe Media business. I was pretty intrigued as Koche’s Business Builders is well known and I was interested to see how this differed and […]

Source http://www.laurentbrouat.com/wp-content/uploads/2009/07/Purple-Cow.jpg

Vision for Australia – Be a Purple Cow

Originally published by Fi Bendall at http://first5000.com.au/blog/embracing-purple-cow-vision-australia Corporate Australia is in need of a complete overhaul. As part of the ‘A Vision for Australia” consultation, Fi Bendall shares her thoughts on improving the nation through digital disruption. Leading from a professional basis I have a vision stronger than ever. I would like Corporate Australia to break […]

What our clients say about us

Read about the positive effect Bendalls had on their business. Read more testimonials

  • Grace Fodor
    We have worked with Bendall’s for sometime in the Australian market. It is clear that they are one of a few people that really understand digital and the business returns it can deliver. Their focused approach and drive and determination to enable their clients to understand and take the advantages of digital channels within an organisation, not just within the remit of marketing, is a clear asset to any company wanting to succeed in today’s market.
    Grace Fodor / CEO, Jemma Kidd Make Up
  • Heather Turner
    Bendall’s track record with our company speaks for itself, the International Gaming Portal, ATEOnline is award winning and in our 2006 survey voted as one of the most valuable resources our company offers. They established a very good product that is continuing to receive great reviews. They conceptualized a new channel through digital for us that delivered tangible business back to ATE and delivered an exacting and specific digital strategy that was visionary, creative and most importantly gave us ROI. Bendall’s has the utmost respect.
    Heather Turner / Marketing Manager, ATE
  • Anne Jamieson
    Fiona is knowledgeable about all digital delivery platforms and has worked in most of them. She also knows a lot about the gambling industry both on and offline. That knowledge combined with her drive and enthusiasm for everything she does makes her a very successful business developer and a good person to work with
    Anne Jamieson / S J and Partners LLP