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Latest Thoughts

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AMAZON’S PLAN TO GET INSIDE YOUR HOME

Words by Fi BendallWhen it was announced earlier this year that Amazon would be making its full-tilt entry into the Australian market, a lot of the focus was on how the US online shopping giant would wipe the floor with local retailers on price, range, and delivery times. As if that wasn’t enough, however, Amazon […]

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Five female-led tech businesses aiming to change the world

By Fi Bendall There has been lots of media coverage about sexism in the tech industry lately, and while it’s important to highlight and discuss these issues, it’s also important to acknowledge some of the good news stories too. The struggle for recognition and reward women face, in the tech sector especially, is being played […]

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Are you being honest with yourself?

You’re the head of your business, but how much do you really understand about new digital roles in your company? Asks Fi Bendall Do you know what your business hired your Chief of Customer Experience (CCE) or Head of Digital (HD) to do? Are they briefed to know how to take your business forward in […]

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AN INTRO TO THE BEWILDERING WORLD OF SNAPCHAT

Words by Fi Bendall Click on the ghost icon. Tap your phone screen and pick a filter. Open your mouth and suddenly a torrent of rainbow is flowing from it. Speak and you sound like you’ve been sucking on helium balloons for too long. Your eyes take on the shape of an alien being. Tap […]